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Gross Rating Point (GRP) definition
Media Terminology. - ppt download
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Media concepts
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What are Target Rating Points? TRP vs GRP
What is a GRP, or gross rating point?
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Media Terminology. - ppt download
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13 Must Know Advertising Terms and Metrics + Examples
GRP - Définitions Marketing » L'encyclopédie illustrée du marketing
13 Must Know Advertising Terms and Metrics + Examples
Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris. - ppt download
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